Digital Competencies and AI Adoption - Modern Resource Multipliers

Digital competencies and artificial intelligence (AI) adoption are increasingly critical for translating entrepreneurial resources into sustainable performance. Research on women home-based entrepreneurs in Malaysia found that digital competency and AI adoption significantly mediate the relationship between entrepreneurial resources (access to finance, entrepreneurial education, and networking) and sustainable business performance. These modern capabilities serve as "resource multipliers," enabling entrepreneurs to leverage their physical and non-physical resources more effectively. Entrepreneurs should prioritize developing digital skills and exploring AI applications relevant to their industry to remain competitive in increasingly technology-driven markets.